Here are some quick tips on how to increase your adwords campaigns profits.
- Target users that have commercial intent. The people who are likely to have their wallet out ready to buy.
- Create an advert that combines the best click through and conversion for profitability.
- Match the landing page content to the adverts to increase conversion.
- Test like crazy.
- Stick with exact match keywords with high volume.
- Target keywords where people are likely to just buy and not price comparison shop.
Anchor your ad in the most profitable position. (often number one spot even though cheaper clicks are available in lower spots).