Here are some quick tips on how to increase your adwords campaigns profits.

  • Target users that have commercial intent. The people who are likely to have their wallet out ready to buy.
  • Anchor your ad in the most profitable position. (often number one spot even though cheaper clicks are available in lower spots).

  • Create an advert that combines the best click through and conversion for profitability.
  • Match the landing page content to the adverts to increase conversion.
  • Test like crazy.
  • Stick with exact match keywords with high volume.
  • Target keywords where people are likely to just buy and not price comparison shop.